illustrator & muralist
LABEL DESIGNS
Illustrative labels are an effective tool for marketing new flavors from breweries and companies in a creative and eye-catching way. By using unique visually appealing designs, these labels can capture the attention of potential customers and convey the essence of the product. With the right combination of colors, typography, and imagery, illustrative labels can help establish a brand identity and differentiate a brand from its competitors. Overall, investing in well-designed labels can be a smart marketing strategy for breweries and companies looking to stand out in a market.
This custom design was created for Far From the Tree, a local brewery based in Salem, MA.
This design was based on an idea submitted by a brewery employee, and my goal was to bring their vision to life through the story of Persephone. They wanted to highlight flavors like apple, ginger, pear, and pomegranate in a way that felt simple yet striking—and that’s exactly what I aimed to capture in the artwork.
Although designs can be simple in style, they can be visually strategic when creating a design such as 'Persephone'. Within days, this limited edition flavor was sold out, with people ordering in person or across the country.
A visually appealing design can provide numerous benefits for breweries. It can help to establish brand recognition and loyalty, differentiate a brewery's products from competitors, and attract potential customers. A well-designed product can also become a collector's item, increasing brand awareness and customer loyalty. Therefore, investing in a visually eye-catching design can be a wise decision for breweries looking to make a strong impression in the market
This label was created for a line of seasonally distributed custom flavors for Back East Brewing in Bloomfield, CT.​
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If you're looking for something that can be used as a main label, you can consider doing something like this.
