illustrator & muralist
LABEL DESIGNS
Illustrative labels are an effective tool for marketing new flavors from breweries and companies in a creative and eye-catching way. By using unique, visually appealing designs, these labels can capture the attention of potential customers and convey the essence of the product. Investing in well-designed labels can be a smart marketing strategy for breweries and companies looking to stand out in a market.
Custom design created for Far From the Tree, Salem, MA.
Inspired by an idea submitted by a brewery employee, my goal was to bring their vision to life through the story of Persephone. They wanted to highlight flavors like apple, ginger, pear, and pomegranate in a way that felt simple yet striking.
Within days, limited edition flavor "Persephone" was sold out, with people ordering in person or across the country.
A visually appealing design establishes brand recognition, differentiate a brewery's products from competitors, and attract potential customers. A well-designed product becomes a collector's item, increasing brand awareness and customer loyalty.
This label was created for a line of seasonally distributed custom flavors for Back East Brewing in Bloomfield, CT.​
​
If you're looking for something that can be used as a main label, you can consider doing something like this.
Ready to transform your brand? Reach out via email or the contact page to schedule a free consultation.
